Vidya Balan launches Ranka Jewellers’ Showroom in Thane
By Raghavendra Odeyar
Indians have a strange love for gold and Bollywood stars. This was evident when the film actress Vidya Balan was in Thane city on October 6 to inaugurate Ranka Jewellers’ showroom on Ram Maruti Road. Sporting a red salwar kameez, bedecked with the traditional necklace, kangan and Zumka, darting brightness from her sparkling eyes the lovely star charmed the Thaneites by her charismatic presence. Many of her fans in the city rushed to the jewellery store to catch a glimpse of their favorite star, and traffic on the road adjacent to the showroom came to a standstill.
Speaking on the occasion, the glamorous star said she was enamored by the elegant designs and trustworthy craftsmanship of Ranka Jewellers. She was delighted to be their brand ambassador and proud to be part of that glorious tradition.
Interacting with the audience, the actress said she had a bias towards traditional jewellery. “My weakness is for Zumkas (ear hangings). I love Kangan too. But I am not so much a neckpiece person,” said Vidya with a broad smile.
She described how Navratri is celebrated in South India, where most of the houses do an exhibition of various dolls and people go visiting others’ places, sing songs and distribute Prasad. “Occasion or no occasion, splurge yourself with jewellery,” exhorted Vidya.
Earlier, introducing Vidya Balan as the brand ambassador of Ranka Jewellers, Ranka said a large number of families from Thane Karjat, Panvel, New Mumbai, Mumbai city and surrounding areas had to travel to Pune to buy Ranka brand jewellery. So when they decided to start a new venture, Thane was their first choice being one of the fastest growing cities. In Pune the group has seven showrooms. It is a 134 years old brand integral to Pune culture and tradition.
Earlier this year Aishwarya Rai Bachchan had launched ‘Kalyan Jewellers’ retail stores in Thane. This time it is the star of the blockbuster movie Kahaani, which won several awards, including three National Film Awards and five Filmfare Awards.
India is the world's largest consumer and importer of gold, second only to China. In 2007 the gold was priced at Rs.7000 per 10 gms. When equities were at all-time high the yellow metal was lying low at Rs 8000 per 10 grams. From 2008 crash in equities, gold started its ultimate bull-run and reached a peak of Rs 30,500 per 10 grams in mid-2012.